In his book, ‘There’s A Customer Born Every Minute’, author Joe Vitale shows how to apply P.T. Barnum’s principles to any kind of organization.
He explains how every business owner, sales person, or employee can benefit financially from developing and refining their “eye for business”.
Explanation is given on many concepts of Mr Barnum, including the idea behind the popular phrase ‘rain check’. Others include “Barnum’s Rules for Success in Business” – an eye opening account of mistakes you are likely making today and Barnum’s speech “The Art of Money Getting”, which is included in this book.
You will see why so many businesses and people working in businesses struggle along at break-even, and how to ensure that you aren’t one of them. You’ll also learn how to discover and recognize new customers, how to attract their attention and bring them back to you again and again, recommended reading.