Richard Bandler and John La Valle’s Persuasion Engineering is designed for sales people who want to enhance their performance on the job. The essence in the book revolves around the premise that people want to feel good, and if you desire to sell something to others, you need to make them feel good. The book is then filled mostly with stories which serve to bring this point across. The authors stress looking for opportunities where others see failure.
While the humour and some suggestions Bandler makes in this book can be a little outrageous at times, it plays into a fundamental mindset and attitude that is needed succeed – To just go out there and do it, without limits.
This book will help you create newer strategies as well as provide an introduction to design human engineering or neuro linguistic programming. Bandler teaches you about the different concepts and hypnotic patterns to use in sales.