Though originally from an advertising background, Jon Steel’s book ‘The Perfect Pitch’ is not simply just an ‘advertising book’, but rather a book about ideas and how to sell them, regardless of your business.
Jon believes that in business we all too often hide behind boring PowerPoint slides as it is easier to simply read from a slide than it is to step out and actually engage with your audience. He believes in finding an active insight from which to base the strategy and thinking and from there, developing an engaging and motivating story.
Essentially in a pitch situation you have a limited period of time to connect with your audience and involve them in the story you are telling. It’s not about animated slides or embedded video links.
You win business when you have better ideas than other people; and you have better ideas than other people when you allow your subconscious to do some of the work.
This book is an essential tool for anyone who is ever in pitch situations with their clients. If your life involves coming up with creative ideas and convincing other people to buy into them, it’s very worth your time.
Perfect Pitch Quotes
“The author and screenwriter William Goldman says that “the key to all story endings is to give the audience what it wants, but not in the way it expects.”
― Jon Steel, Perfect Pitch: The Art of Selling Ideas and Winning New Business