Some marketers may be liars; some may be honest; those who are the most successful combine honesty with a compelling message. That’s the secret to a great marketing campaign, and a key message behind Seth Godin’s book, ‘All marketers are liars’.
Seth believes that marketers should have a good story to tell; if it’s a good enough story, consumers will repeat it, and that story will become entrenched in our minds as “reality”.
Successful marketers understand the importance of creating demand from telling a good story. However, as Godin warns, the stories need to be authentic; as consumers today are much wiser and more aware of their options. That’s good news for the consumers; and should be good news for the creative marketers, who have good stories to tell.
Marketing has evolved, and Seth’s book provides excellent guidance on what it takes to be a successful marketer in this new climate. A valuable book which every business owner or marketing manager should read.
All Marketers Are Liars Quotes
“All marketers are storytellers. Only the losers are liars.”