All marketers are liars by Seth Godin

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All marketers are liars by Seth Godin
All marketers are liars by Seth Godin
All marketers are liars by Seth Godin

Some marketers may be liars; some may be honest; those who are the most successful combine honesty with a compelling message. That’s the secret to a great marketing campaign, and a key message behind Seth Godin’s book, ‘All marketers are liars’.

Seth believes that marketers should have a good story to tell; if it’s a good enough story, consumers will repeat it, and that story will become entrenched in our minds as “reality”.

Successful marketers understand the importance of creating demand from telling a good story. However, as Godin warns, the stories need to be authentic; as consumers today are much wiser and more aware of their options. That’s good news for the consumers; and should be good news for the creative marketers, who have good stories to tell.

Marketing has evolved, and Seth’s book provides excellent guidance on what it takes to be a successful marketer in this new climate. A valuable book which every business owner or marketing manager should read.

All Marketers Are Liars Quotes

“All marketers are storytellers. Only the losers are liars.”

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I just love book. I am reading when I eat, travel and probably would read if I could in my sleep.

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