All marketers are liars by Seth Godin

All marketers are liars by Seth Godin
All marketers are liars by Seth Godin
All marketers are liars by Seth Godin

Some marketers may be liars; some may be honest; those who are the most successful combine honesty with a compelling message. That’s the secret to a great marketing campaign, and a key message behind Seth Godin’s book, ‘All marketers are liars’.

Seth believes that marketers should have a good story to tell; if it’s a good enough story, consumers will repeat it, and that story will become entrenched in our minds as “reality”.

Successful marketers understand the importance of creating demand from telling a good story. However, as Godin warns, the stories need to be authentic; as consumers today are much wiser and more aware of their options. That’s good news for the consumers; and should be good news for the creative marketers, who have good stories to tell.

Marketing has evolved, and Seth’s book provides excellent guidance on what it takes to be a successful marketer in this new climate. A valuable book which every business owner or marketing manager should read.

All Marketers Are Liars Quotes

“All marketers are storytellers. Only the losers are liars.”

Definitely recommend
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I just love book. I am reading when I eat, travel and probably would read if I could in my sleep.